✔ Infiniti Jewel by Diastar
Push out exclusive event invites to tradeshow to customers and leads on their database. This fosters a good relationship and brand recall amongst its clientele for this diamond jewellery brand. The effort had shown increase in enquiry sales on the spot from highly narrowed audience acquired from their CRM database. We strategically set an email reminder to ensure high attendance.
✔ A car finance company
The campaign objective is mainly to re-engage with inactive customers who haven’t bought in the online store for a definitive period of time. The campaign had brought back 30% of customers and the increase in sales attributed to 15% of monthly revenue. The campaign later on has expanded to forge the brand to make BBQhouse synonymous to satay, push out season-based promotions and incentivize repeat purchase form active customers.
✔ A pawn shop with over 40+ branches Islandwide
The eDM channel is tied up with inbound campaign promoting its very first luxury brands sale event to collect audience database and send out exclusive coupons to be used for in-store purchases during the event. Event reminders are scheduled to ensure high event participation. Giveaways trough user-generated content on social media is created in order to boost lead generation drive. This and incorporating various learnings from the first campaign has yielded 3x more leads in the second round a few months later.
✔ A Business Process Outsourcing company
Campaign focused on reaching out to cold leads database and moving to warm leads before passing to sales team for engagement and follow up. This in turn created a more efficient marketing outreach and workflow. The big part of is educating the prospect and walking them through the benefits and presenting use cases to their business. This workflow is programmed to be automated where contacts are segmented based on their stages in the pipeline and the marketing message they ought to get in order to prepare them for sales engagement