Search Engine Marketing
SEM Services
Reach the right audience and turn them into customers faster!
SEARCH ENGINE MARKETING (SEM)
Search Engine Marketing is the fastest and most effective method of driving visitors and leads to a business. You can scale your business in a cost-effective manner with high ROI by using highly targeted paid ads for Google search engine and google display network to reach new audiences, retarget previous visitors and influence their purchasing behaviour.
SEARCH ENGINE MARKETING (SEM) IN SINGAPORE
Skubbs’ team of PPC experts will work closely with you and provide the best solutions in scaling your business whether it is a startup, family or local business or large company that wants to reach new audiences and maximise visibility online.
BENEFITS.
Google Search and Display network can provide you the biggest and most accurate audience reach for business if done properly, here in Skubbs, you can benefit the following from our PPC experts
✔ Campaign Set up
We custom set up and develop results-driven strategy to build a strong foundation for your search engine marketing ads. We make sure that your campaign is targeting the right audience, the right location and your ads are delivering the right message for maximum ROI.
✔ Keywords Research & Targeting
Identifying the right keywords for your brand, audience, products or services will generate you quality leads and conversions. Identifying what keywords to avoid and to add as negative keywords will maximise budget for better ROI.
✔ Ad Creation
Strong ad copy headlines and compelling graphics can entice your audience to visit your website and convert them into a purchasing visitor. We have the skilled writers and designers to craft your campaign the most relevant and effective ads.
✔ Data Driven Tracking & Reporting
The success of a PPC Campaign is based on the results generated such as sales or sign ups. We make sure to track activities in the website that can be used for further lead generation and conversion.
✔ Fifth Benefit
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TOP TALENTS ON A BUDGET YOU CAN AFFORD
Looking to hire a remotely dedicated staff to report only to you? Skubbs Studio has the world’s best talents to build your remote team around.
SKUBBS SEM PORFOLIO
Understanding the client’s business objectives and goals is how we strategize our campaigns, here are a few success studies for our clients:
Case Study 1
Expanding Local Reach Online & Actual Store Visits
A Pawnshop with more than 40 locations wants to expand its customer reach, increase branding awareness and target competitors audience as well.
Challenges & Objectives
- High competition on Pawnshops.
- How to drive the customers to client’s pawnshop even if the search is from a different pawnshop.
Solution & Strategy
- Hyper local GMB whereby user looking for service will be able to quickly identify the nearest branch near them reducing friction from search to store visit.
- Staying on absolute top when the customer search for the service on their mobile and quickly access website, maps and call for enquiries.
- Dominate high stake keywords and branded ones to ensure no customer will be stolen away during the search experience.
Case Study 2
SEARCH ENGINE MARKETING (GOOGLE)
| Basic | Progressive | Aggressive | |
|---|---|---|---|
| Management Fee | $600 | 20% of Ad Spend | 15% of Ad Spend |
| Ad Budget | $1 – $2,999 (paid to Google) | $3,000 – $4,999 (paid to Google) | $5,000 – $12,999 (paid to Google) |
| Target Keywords | Up to 400 keywords targeted | Up to 2,000 keywords targeted | Up to 10,000 keywords targeted |
| Keyword Research and Search / Demand volume | ✔️ | ✔️ | ✔️ |
| Strategic Biding for max visibility at lowest cost | ✔️ | ✔️ | ✔️ |
| On-going keyword review and replacement | ✔️ | ✔️ | ✔️ |
| Ad copy writing and testing | ✔️ | ✔️ | ✔️ |
| Negative Keyword Mgmt | ✔️ | ✔️ | ✔️ |
| Conversion Action Tracking (Call, Sign Ups, etc) | ✔️ | ✔️ | ✔️ |
| In-store Visit Tracking | ✔️ | ✔️ | ✔️ |
| Ads extensions | ✔️ | ✔️ | ✔️ |
| A/B Testing | ✔️ | ✔️ | ✔️ |
| Monthly Ad Performance and Analysis Report | ✔️ | ✔️ | ✔️ |
| Google Search and Display Network | ✔️ | ✔️ | ✔️ |
| Accounts Rep | ✔️ | ✔️ | ✔️ |
| Remarketing Ads: Text and Banner | – | ✔️ | ✔️ |
| Landing Page (1) | – | ✔️ | ✔️ |
| Quarterly Banner Ad Design (1 set) | – | ✔️ | ✔️ |
| Gmail competitor Ad | – | – | ✔️ |
| YouTube Video Ads | – | – | ✔️ |
| International Campaign Mgmt (English) | – | – | ✔️ |
Add Ons:
- Landing Page – $600++
- Set Up fee – $1,888
- Banner Ad Design – $300
Set Up Scope:
- On-boarding, Planning, Campaign Dev’t
- Campaign Creation and structure setup
- Conversion tracking (calls, get directions, website visits) In-store visit tracking on all branches
- Campaign Audit (if existing)
- Keyword Research and Search / Demand volume
- Competitor Research
- Audience and Placement Research
Why Skubbs for SEM in Singapore?
We can enumerate a long list of reasons why choosing us for Search Engine Marketing in Singapore is your best decision as an online business owner. But here are some:
Comprehensive Reporting
We report what really matters. We go beyond clicks, impressions – we understand that Search Engine Marketing or Pay Per Click campaign requires a bigger media investment and we make it our duty to report the actual interest to customer conversion at any buying cycle. We are able to provide ROAS.
Informed Bidding
We make sure every dollar is a bang for the buck – we have the tools that identify competitor spending, to regularly update the trending search terms based on your potential customer intent, and keeps the fraud clicks on the bay.
Client Collaboration
We grow with your business. We suggest and run promotions and tactical campaigns. We schedule calls and reporting for new marketing goals and opportunities to grow and scale your business.
Google Ads and Youtube Ads
Add one of the Google/Youtube ads packages we offer to your marketing mix to boost your paid channel conversions.
| Google AdWords for SME | Google AdWords for B2B/B2C | Google AdWords for E-commerce, Competitive Biz |
|---|---|---|
| $660 One-time setup fee: $900 | $900 One-time setup fee: $900 | $1,200per month; One-time setup fee: $900 |
* Min. spend $500 on the first month to activate the rebate. |
* Min. spend $500 on the first month to activate the rebate. |
* Min. spend $500 on the first month to activate the rebate. |